The purpose of the project is to examine whether equipment for Intelligent Speed Adaptation installed in drivers’ cars combined with insurance discounts
can motivate drivers to reduce speed.

The project is carried out by the Traffic Research Group at Aalborg University in cooperation with the Danish insurance company Topdanmark, the computing services companies M-tec and Webhouse and Copenhagen University.

The project contains three sub projects:

1. Development of ISA equipment e g an On Board Unit  (OBU) in the cars and a web server to handle log files.
2. Development of digital speed maps and a web application for local authorities to update the position of speed signs.
3. A test period of three years with 300 test drivers.